[
  {
    "start": 0.15,
    "end": 2.15,
    "text": "Here's a hot take, and I'll explain it."
  },
  {
    "start": 2.483,
    "end": 6.403,
    "text": "I think we humans think that we like"
  },
  {
    "start": 6.403,
    "end": 9.02,
    "text": "content that was generated by humans,"
  },
  {
    "start": 9.1,
    "end": 12.22,
    "text": "that we prefer that over\nAI-generated content,"
  },
  {
    "start": 12.55,
    "end": 16.07,
    "text": "but I think that is increasingly wrong."
  },
  {
    "start": 16.15,
    "end": 20.63,
    "text": "And I'll explain it before you\nstart flaming me. But I had this"
  },
  {
    "start": 20.71,
    "end": 24.01,
    "text": "thought for the last couple of\nweeks and months, to be honest, and"
  },
  {
    "start": 24.15,
    "end": 27.11,
    "text": "then I encountered this\npost here by Tim Sweeney,"
  },
  {
    "start": 27.11,
    "end": 32.07,
    "text": "the founder and majority owner\nof Epic, the CEO of Epic Games,"
  },
  {
    "start": 32.47,
    "end": 37.11,
    "text": "who recently posted on X. We have a\nhuge pivot underway here at Epic,"
  },
  {
    "start": 37.35,
    "end": 41.75,
    "text": "moving developers around to retool\nfor maximum AI acceleration."
  },
  {
    "start": 42.168,
    "end": 45.608,
    "text": "The aim isn't to do the same\nstuff with fewer people,"
  },
  {
    "start": 45.928,
    "end": 50.008,
    "text": "but to enable everyone here to build\nmore and better stuff, and to bring"
  },
  {
    "start": 50.008,
    "end": 54.808,
    "text": "the benefits to all teams using\nUnreal, the Unreal Engine, that is."
  },
  {
    "start": 55.15,
    "end": 58.11,
    "text": "Now, naturally, DHH was\nquite happy about that,"
  },
  {
    "start": 58.45,
    "end": 63.01,
    "text": "and I also agree here.\nBut this is, in the end,"
  },
  {
    "start": 63.25,
    "end": 65.57,
    "text": "you could say a relatively\nstandard statement, right?"
  },
  {
    "start": 65.57,
    "end": 68.29,
    "text": "A lot of companies are embracing AI."
  },
  {
    "start": 68.29,
    "end": 73.25,
    "text": "I think a lot of layoffs\nhave been announced"
  },
  {
    "start": 73.41,
    "end": 77.81,
    "text": "due to AI, and obviously, that is\na bad thing and not what I like."
  },
  {
    "start": 78.15,
    "end": 80.79,
    "text": "But what's interesting about this\nstatement, therefore, well, for one,"
  },
  {
    "start": 80.79,
    "end": 83.99,
    "text": "especially that it's not\nabout layoffs, but also that"
  },
  {
    "start": 84.317,
    "end": 87.597,
    "text": "it's from a company, a games\ncompany, which is of course"
  },
  {
    "start": 87.597,
    "end": 92.557,
    "text": "all about creativity and the\ncontent, the games they build,"
  },
  {
    "start": 93.117,
    "end": 97.117,
    "text": "and naturally, one of the\nmost popular reactions here"
  },
  {
    "start": 97.45,
    "end": 101.29,
    "text": "is this one at least for\nme when I view this post:"
  },
  {
    "start": 101.77,
    "end": 106.57,
    "text": "If Unreal becomes an engine where\nyou upload a few pages outlining"
  },
  {
    "start": 106.57,
    "end": 110.65,
    "text": "a game idea, and five minutes\nlater you get a fully playable AAA"
  },
  {
    "start": 110.65,
    "end": 114.57,
    "text": "fidelity game, do you think this\nwould be a good thing for humanity?"
  },
  {
    "start": 114.57,
    "end": 117.05,
    "text": "And obviously, this is a\npretty critical comment."
  },
  {
    "start": 117.45,
    "end": 121.21,
    "text": "And there are more comments\nlike this now. For one,"
  },
  {
    "start": 121.69,
    "end": 126.416,
    "text": "in his post, it's not about giving\nyou something where you just upload"
  },
  {
    "start": 126.416,
    "end": 130.816,
    "text": "a draft and get a finished game, but\nclearly, of course, the goal is to"
  },
  {
    "start": 131.296,
    "end": 135.616,
    "text": "develop the Unreal Engine into a\ndirection where you can use it,"
  },
  {
    "start": 135.616,
    "end": 139.456,
    "text": "for example, to vibe code games,\nif you want to put it like this."
  },
  {
    "start": 139.456,
    "end": 143.216,
    "text": "And you can absolutely discuss\nwhether these would be"
  },
  {
    "start": 143.216,
    "end": 145.983,
    "text": "the games you want to play or\nnot. But here's the thing."
  },
  {
    "start": 146.017,
    "end": 148.657,
    "text": "As I mentioned at the very\nbeginning, I think we humans like"
  },
  {
    "start": 148.657,
    "end": 151.937,
    "text": "to think that we want to consume content,"
  },
  {
    "start": 152.177,
    "end": 154.417,
    "text": "no matter which content—if that's videos,"
  },
  {
    "start": 154.417,
    "end": 158.497,
    "text": "if that's games, if that's\nmovies, text, music,"
  },
  {
    "start": 158.817,
    "end": 162.417,
    "text": "created by other humans—and\nI would have agreed to"
  },
  {
    "start": 162.497,
    "end": 166.257,
    "text": "that statement until a couple\nof months ago, at least."
  },
  {
    "start": 166.657,
    "end": 169.537,
    "text": "And I'm still not sure\nif I entirely disagree,"
  },
  {
    "start": 169.537,
    "end": 174.449,
    "text": "but I think that we\noverestimate how important this"
  },
  {
    "start": 174.449,
    "end": 178.689,
    "text": "really is to us humans, and of\ncourse, just to be very clear here,"
  },
  {
    "start": 179.017,
    "end": 182.377,
    "text": "that is not a general thing\nfor you. It may be one hundred"
  },
  {
    "start": 182.377,
    "end": 186.857,
    "text": "percent clear that you want human\ncontent only, and that is fine."
  },
  {
    "start": 187.183,
    "end": 190.303,
    "text": "I just think that throughout the ages,"
  },
  {
    "start": 190.65,
    "end": 194.25,
    "text": "how things are built and\nwho builds something has"
  },
  {
    "start": 194.25,
    "end": 198.17,
    "text": "changed so many times that\nit's pretty dangerous"
  },
  {
    "start": 198.517,
    "end": 203.157,
    "text": "to keep a hard opinion on this AI content"
  },
  {
    "start": 203.237,
    "end": 207.397,
    "text": "thing, for example, you\nmay have said, let's say,"
  },
  {
    "start": 207.717,
    "end": 208.917,
    "text": "150 years ago,"
  },
  {
    "start": 209.25,
    "end": 210.93,
    "text": "that you, or 100 years ago,"
  },
  {
    "start": 210.93,
    "end": 215.73,
    "text": "even that you absolutely only\nwant to wear clothing created"
  },
  {
    "start": 216.21,
    "end": 220.45,
    "text": "by a craftsman who really\nknows their craft,"
  },
  {
    "start": 220.69,
    "end": 223.73,
    "text": "handcrafted in your country,\nmaybe in your city."
  },
  {
    "start": 224.05,
    "end": 225.89,
    "text": "You want to have shoes that were"
  },
  {
    "start": 225.97,
    "end": 229.09,
    "text": "created by an artisan in your city."
  },
  {
    "start": 229.417,
    "end": 232.057,
    "text": "Nowadays, we buy whatever is cheapest,"
  },
  {
    "start": 232.057,
    "end": 236.457,
    "text": "or most people buy what's cheapest,\nor at least which brand they want,"
  },
  {
    "start": 236.697,
    "end": 240.777,
    "text": "and they don't care if it's\nmanufactured in China, Bangladesh,"
  },
  {
    "start": 241.123,
    "end": 244.403,
    "text": "Italy or somewhere else. Some\npeople care, one hundred percent."
  },
  {
    "start": 244.483,
    "end": 246.883,
    "text": "Some people care and they pay a premium,"
  },
  {
    "start": 247.203,
    "end": 249.803,
    "text": "but of course not everybody\ncan afford that premium."
  },
  {
    "start": 249.843,
    "end": 252.963,
    "text": "A lot of people don't\ncare or can't afford it."
  },
  {
    "start": 253.283,
    "end": 255.923,
    "text": "And you can have philosophical\ndiscussions about this:"
  },
  {
    "start": 255.923,
    "end": 259.683,
    "text": "Is this a good thing? Would they\ncare if they could afford it?"
  },
  {
    "start": 259.683,
    "end": 263.763,
    "text": "Maybe. I just think that with\nAI, it's kind of similar."
  },
  {
    "start": 264.083,
    "end": 267.443,
    "text": "And for example, if we take text,\nwhich obviously was the first"
  },
  {
    "start": 267.443,
    "end": 271.763,
    "text": "form of AI that entered the mainstream\nwith the release of ChatGPT,"
  },
  {
    "start": 272.243,
    "end": 276.723,
    "text": "it's probably fair to assume\nthat a huge chunk of text we"
  },
  {
    "start": 276.723,
    "end": 280.243,
    "text": "consume these days, at least\non the internet, but also"
  },
  {
    "start": 280.243,
    "end": 282.093,
    "text": "outside of the internet increasingly,"
  },
  {
    "start": 282.35,
    "end": 284.59,
    "text": "is AI-generated or at least,"
  },
  {
    "start": 284.917,
    "end": 287.557,
    "text": "to huge parts AI-generated."
  },
  {
    "start": 288.037,
    "end": 291.797,
    "text": "If you're reading a newspaper\narticle where the first draft was"
  },
  {
    "start": 292.037,
    "end": 295.637,
    "text": "created by an AI and which was\nthen polished up by a human,"
  },
  {
    "start": 296.037,
    "end": 298.677,
    "text": "is that human generated?\nIs it AI-generated?"
  },
  {
    "start": 299.157,
    "end": 301.077,
    "text": "You can make both arguments here."
  },
  {
    "start": 301.417,
    "end": 304.777,
    "text": "And I would definitely make\nthe argument that if a human"
  },
  {
    "start": 305.017,
    "end": 309.817,
    "text": "put a lot of thought and\neffort into having the AI"
  },
  {
    "start": 309.817,
    "end": 313.817,
    "text": "generate a great article,\nit is a creative product."
  },
  {
    "start": 313.817,
    "end": 317.097,
    "text": "It's a product of that\nhuman, even if AI was used."
  },
  {
    "start": 317.417,
    "end": 321.577,
    "text": "A not perfect example is\nthat if you're using a word"
  },
  {
    "start": 321.577,
    "end": 325.577,
    "text": "processor or a tool like\nMicrosoft Word for writing,"
  },
  {
    "start": 325.917,
    "end": 328.477,
    "text": "obviously it's still written by you,"
  },
  {
    "start": 328.637,
    "end": 332.237,
    "text": "even though you did it on a computer.\nNow, it's not a perfect example"
  },
  {
    "start": 332.237,
    "end": 335.637,
    "text": "because clearly you were typing\nevery character, but you used a tool"
  },
  {
    "start": 335.677,
    "end": 339.597,
    "text": "to help you to format it in a nicer\nway to make it more readable."
  },
  {
    "start": 339.997,
    "end": 344.647,
    "text": "You did not write it down by hand.\nAgain, not a perfect example, I know,"
  },
  {
    "start": 344.967,
    "end": 349.927,
    "text": "but AI is just another tool\nhere—a tool that can help you get"
  },
  {
    "start": 349.927,
    "end": 353.607,
    "text": "that draft based on the information\nyou collected, based on the"
  },
  {
    "start": 353.687,
    "end": 356.807,
    "text": "outline you prepared, maybe also\nwith help of AI. But still,"
  },
  {
    "start": 357.047,
    "end": 361.38,
    "text": "it's your creativity and it's your\ndecisions that go into there. Now,"
  },
  {
    "start": 361.717,
    "end": 364.597,
    "text": "obviously, that's not true\nfor every piece of text."
  },
  {
    "start": 364.677,
    "end": 367.157,
    "text": "There is a lot of slop out there,"
  },
  {
    "start": 367.483,
    "end": 371.243,
    "text": "and that probably makes it so hard\nto differentiate in many cases."
  },
  {
    "start": 371.243,
    "end": 375.883,
    "text": "With AI, it's super easy\nto produce low quality"
  },
  {
    "start": 375.883,
    "end": 380.603,
    "text": "products, slop, low quality\ntext, low quality movies."
  },
  {
    "start": 380.95,
    "end": 385.77,
    "text": "It's super easy. And nobody, I would\nguess, likes that, myself included."
  },
  {
    "start": 385.77,
    "end": 388.57,
    "text": "That's not the kind of content\nI'm talking about here."
  },
  {
    "start": 388.917,
    "end": 392.437,
    "text": "I'm talking about content generated by"
  },
  {
    "start": 392.437,
    "end": 395.557,
    "text": "AI or with help of AI, where, of course,"
  },
  {
    "start": 395.557,
    "end": 398.917,
    "text": "you still have the creativity\nand the decisions of the humans."
  },
  {
    "start": 399.25,
    "end": 401.65,
    "text": "And I think we need to be more open,"
  },
  {
    "start": 401.65,
    "end": 405.89,
    "text": "or simply be prepared for a future\nwhere this will be the norm."
  },
  {
    "start": 406.13,
    "end": 408.77,
    "text": "And now back to this post here by Tim,"
  },
  {
    "start": 409.33,
    "end": 414.272,
    "text": "where he turns Epic and\nthe Unreal Engine into a"
  },
  {
    "start": 414.272,
    "end": 418.372,
    "text": "tool that heavily embraces\nAI, and as I understand it,"
  },
  {
    "start": 418.672,
    "end": 422.832,
    "text": "gives developers that work\nwith the Unreal Engine tools"
  },
  {
    "start": 423.072,
    "end": 426.512,
    "text": "to have an easier time\nleveraging AI to build their"
  },
  {
    "start": 426.512,
    "end": 430.352,
    "text": "games by building certain AI\nfeatures into the engine."
  },
  {
    "start": 430.683,
    "end": 433.003,
    "text": "And I think that's the only way forward."
  },
  {
    "start": 433.35,
    "end": 438.15,
    "text": "We will not have a future\nwhere games are being built"
  },
  {
    "start": 438.31,
    "end": 443.19,
    "text": "by people handcrafting 3D models in\nBlender, for example. Of course,"
  },
  {
    "start": 443.19,
    "end": 446.63,
    "text": "yes, there will be some exceptions\nhere and there, and they may be"
  },
  {
    "start": 446.63,
    "end": 451.339,
    "text": "successful just because of the fact\nthat they are handcrafted, though."
  },
  {
    "start": 451.339,
    "end": 454.619,
    "text": "If the game sucks, it will\nstill not be super successful."
  },
  {
    "start": 454.939,
    "end": 459.739,
    "text": "But the majority of games, either\nway, will leverage these tools."
  },
  {
    "start": 459.739,
    "end": 464.539,
    "text": "I mean, today already, every\nserious game developer and game"
  },
  {
    "start": 464.539,
    "end": 469.339,
    "text": "studio is, of course, using AI for\ncode assistance for generating code,"
  },
  {
    "start": 469.339,
    "end": 472.299,
    "text": "like every other developer is\nor should be doing at least."
  },
  {
    "start": 472.617,
    "end": 476.377,
    "text": "Of course, that will spill\nover to art. Now, again,"
  },
  {
    "start": 476.377,
    "end": 480.937,
    "text": "here's the important point: you can\nuse it to have generic art assets,"
  },
  {
    "start": 481.017,
    "end": 483.583,
    "text": "to have slop, to have 3D"
  },
  {
    "start": 483.583,
    "end": 487.743,
    "text": "models with lots of little errors.\nYou can do all that, or you use it"
  },
  {
    "start": 488.143,
    "end": 492.863,
    "text": "to turn your creative\nvision into prototypes,"
  },
  {
    "start": 492.863,
    "end": 496.748,
    "text": "which you can then polish up and\nbring into your game. You can"
  },
  {
    "start": 496.748,
    "end": 501.388,
    "text": "use it to quickly explore different\nart directions by quickly"
  },
  {
    "start": 501.388,
    "end": 505.228,
    "text": "spitting out different prototypes\nand mockups, just as a developer."
  },
  {
    "start": 505.548,
    "end": 509.708,
    "text": "Where you can also quickly create a\nbunch of mockups of a website, and"
  },
  {
    "start": 509.708,
    "end": 514.508,
    "text": "then you can see those different\nvariations and iterate on that."
  },
  {
    "start": 514.508,
    "end": 517.068,
    "text": "You can use it as a tool, but of course,"
  },
  {
    "start": 517.548,
    "end": 521.628,
    "text": "the result naturally will be AI-generated,"
  },
  {
    "start": 521.708,
    "end": 525.628,
    "text": "since large portions of it are\nAI-generated. But it's still"
  },
  {
    "start": 525.95,
    "end": 529.71,
    "text": "the artist, the developer,\nthat poured their knowledge,"
  },
  {
    "start": 529.79,
    "end": 533.23,
    "text": "their expertise, and\ntheir decisions into that"
  },
  {
    "start": 533.23,
    "end": 536.35,
    "text": "AI usage to get a great result out of it."
  },
  {
    "start": 536.683,
    "end": 539.643,
    "text": "And nowadays, I'm pretty\nsure that is what we'll see,"
  },
  {
    "start": 539.883,
    "end": 543.083,
    "text": "and what we'll ultimately accept.\nWhat we'll have to accept"
  },
  {
    "start": 543.417,
    "end": 546.937,
    "text": "that we'll have music, we'll\nhave movies, we'll have games,"
  },
  {
    "start": 546.937,
    "end": 550.377,
    "text": "we'll obviously have software. We\nalready have it. We'll have text."
  },
  {
    "start": 550.457,
    "end": 554.217,
    "text": "We already have that too.\nAll that generated by AI,"
  },
  {
    "start": 554.457,
    "end": 557.977,
    "text": "but then we'll have shitty versions,\nwhich are just slop, vibe-coded."
  },
  {
    "start": 558.317,
    "end": 559.997,
    "text": "Which will simply not win"
  },
  {
    "start": 560.317,
    "end": 562.237,
    "text": "in the market on the long term,"
  },
  {
    "start": 562.583,
    "end": 566.343,
    "text": "and will have great results\nwhere it's not just"
  },
  {
    "start": 566.503,
    "end": 569.383,
    "text": "one prompt and let's see\nwhat we get as a result."
  },
  {
    "start": 569.717,
    "end": 571.957,
    "text": "But I think we need to be open to say,"
  },
  {
    "start": 571.957,
    "end": 574.197,
    "text": "yeah, it's good that you're using AI."
  },
  {
    "start": 574.637,
    "end": 578.797,
    "text": "Simply for the simple fact that it\nallows you to stay in business. If"
  },
  {
    "start": 578.797,
    "end": 582.397,
    "text": "you have a favorite game studio and\nyou want them to stay in business,"
  },
  {
    "start": 582.717,
    "end": 586.477,
    "text": "they need to use AI because all\ntheir competitors are moving faster."
  },
  {
    "start": 586.877,
    "end": 590.317,
    "text": "So that alone is a good reason.\nBut that's not the only reason."
  },
  {
    "start": 590.557,
    "end": 593.197,
    "text": "AI also allows you to be more ambitious,"
  },
  {
    "start": 593.197,
    "end": 595.517,
    "text": "and I covered this in\nother episodes already."
  },
  {
    "start": 595.837,
    "end": 598.797,
    "text": "But it allows you to\niterate quickly to explore,"
  },
  {
    "start": 598.797,
    "end": 601.837,
    "text": "as I mentioned, different\nartistic styles, and I think"
  },
  {
    "start": 602.183,
    "end": 604.983,
    "text": "these are all the\npositive sides we can see"
  },
  {
    "start": 605.143,
    "end": 608.023,
    "text": "here when it comes to\nAI for art and so on."
  },
  {
    "start": 608.35,
    "end": 609.41,
    "text": "Now, of course, there"
  },
  {
    "start": 609.41,
    "end": 613.17,
    "text": "are many things that are\nto be criticized about AI,"
  },
  {
    "start": 613.17,
    "end": 616.53,
    "text": "or that can be criticized, and\nthings you can be afraid of."
  },
  {
    "start": 616.77,
    "end": 618.85,
    "text": "Now, for one, for example,\nthe entire copyright"
  },
  {
    "start": 618.85,
    "end": 622.21,
    "text": "thing—how these AI models\nwere trained and are trained."
  },
  {
    "start": 622.772,
    "end": 625.892,
    "text": "Horrible! Lots of copyright\ninfringements here."
  },
  {
    "start": 626.292,
    "end": 630.532,
    "text": "At least, I guess that's what many\npeople, including myself, feel."
  },
  {
    "start": 631.092,
    "end": 634.852,
    "text": "Even though it may not be the\nlegal side, or there may not"
  },
  {
    "start": 634.852,
    "end": 638.292,
    "text": "be a final judgment there, but\nobviously that is not great."
  },
  {
    "start": 638.617,
    "end": 640.217,
    "text": "Obviously, you can be afraid."
  },
  {
    "start": 640.55,
    "end": 645.19,
    "text": "We're all feeling this uncertainty\nbecause things are moving so quickly."
  },
  {
    "start": 645.517,
    "end": 649.837,
    "text": "But that does not change that\nit's here, and that it can,"
  },
  {
    "start": 649.837,
    "end": 653.197,
    "text": "and that it should be leveraged\nto build better products."
  },
  {
    "start": 653.197,
    "end": 655.757,
    "text": "And still, right now, we're\nin this chaotic phase."
  },
  {
    "start": 655.757,
    "end": 658.717,
    "text": "We have a lot of shitty software,\na lot of shitty products"
  },
  {
    "start": 658.717,
    "end": 662.557,
    "text": "because we're still all figuring\nout how to use these tools."
  },
  {
    "start": 662.637,
    "end": 665.197,
    "text": "And frankly, because these tools,"
  },
  {
    "start": 665.517,
    "end": 668.797,
    "text": "they are becoming much better,\nand you can now create"
  },
  {
    "start": 668.797,
    "end": 671.243,
    "text": "better results with them\nthan you could a year ago."
  },
  {
    "start": 671.277,
    "end": 674.077,
    "text": "So combine that with that we're\nstill all figuring out part,"
  },
  {
    "start": 674.077,
    "end": 678.397,
    "text": "and here you are in the current\nsituation. I'm convinced great products,"
  },
  {
    "start": 678.397,
    "end": 680.997,
    "text": "no matter about which kind\nof product we're talking,"
  },
  {
    "start": 681.117,
    "end": 685.357,
    "text": "will come out because of AI. That\nincludes all sorts of content,"
  },
  {
    "start": 685.357,
    "end": 689.277,
    "text": "including videos. And no, this\ndoes not mean that you will"
  },
  {
    "start": 689.277,
    "end": 693.357,
    "text": "only have AI-generated YouTube\nvideos or something like that."
  },
  {
    "start": 693.357,
    "end": 696.704,
    "text": "But you can have amazing AI-generated"
  },
  {
    "start": 696.704,
    "end": 698.864,
    "text": "YouTube videos, which are not the slop."
  },
  {
    "start": 699.083,
    "end": 701.243,
    "text": "You can have amazing AI-generated movies."
  },
  {
    "start": 701.483,
    "end": 703.003,
    "text": "And the slop part,"
  },
  {
    "start": 703.35,
    "end": 705.19,
    "text": "I think, will simply lose"
  },
  {
    "start": 705.407,
    "end": 706.927,
    "text": "on the global market. So,"
  },
  {
    "start": 707.25,
    "end": 710.1,
    "text": "yeah, these are just my two\ncents on this topic. I guess."
  }
]